Gustavo Venancio

CEO and Founder of About Grow e Grupo AGX.

programmatic media

Why is programmatic media important in your company's strategy?

The evolution of technologies has radically changed the way media is traded in the digital environment. That is why, in this wake, programmatic media emerged to increase assertiveness and efficiency both in the purchase process and in the sale of advertising. If before the traditional insertion negotiations were carried out manually and interpersonally, involving…

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We live in a digital revolution

Digital Revolution: What can each business do to reinvent itself?

We have all been able to observe the consequences caused by the Coronavirus in different areas of society. People and, consequently, businesses are being affected directly and / or indirectly, which puts us in a scenario never seen before by the current generation. The Digital Revolution is here to stay and you need to know how each business can reinvent itself. THE …

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hire digital marketing agency

Hire a Digital Marketing Agency or invest in an internal team?

Many entrepreneurs and managers ask themselves the same question: is it better to hire a digital marketing agency or invest in an in-house team? To answer this question consistently, you need to take a number of points into account. We know that, currently, the expansion of any business depends on attracting customers, and is already…

Hire a Digital Marketing Agency or invest in an internal team? Read more "

google ads

Google Ads: what it is, features and how to advertise

Google Ads helps you connect with the right people, at the right time, with the right message. Do you remember what advertising was like before Google? The big companies made advertisements on TV, newspapers and magazines of great circulation, Billboard and all OOH media. Small companies did prospecting and advertising ...

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banner-blindness

What is Banner blindness and what influence on your marketing strategy

Banner Blindness is the term that was created in 1998, after some tests with internet users, in which the majority unconsciously or consciously ignored the information presented in the banners seen. From that, the banner blindness was characterized as the action of one or more visitors to ignore the ads ...

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How to use storytelling to strengthen your brand

Storytelling is the art of storytelling through techniques used by writers and screenwriters. The goal is to convey the message in a striking way, difficult to forget and exploring the emotional side more. Thus, generating a greater connection between brand and audience. Currently, many brands benefit from this strategy and we can say that…

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Mobile-first-index-do-google

Google's Mobile First Index: Why does every website need to be responsive?

Researches done through cell phones surpass those performed by computers. This is very clear in the daily life of everyone who has a smartphone, and of course, uses the internet. Just a question arises and just take the phone out of your pocket to fix it, right? Against this backdrop, Mobile…

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guarantee-of-results-in-marketing-agency

Guaranteed results - Is this possible in marketing agencies?

When a customer is about to close a digital marketing project, he usually asks the following question: "What guarantees of results can you give me?" At this point, it is important that the agency does not promise results that it cannot deliver, just to close a deal. For, it is a fact, that in the future you may have problems. However, this is also not…

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