google analytics

Google Analytics: what it is, how to set it up and how to use it on your site!

Want to learn how to use Google Analytics once and for all? So, you've come to the right place. In today's text we help you to read and optimize all your website data with this free tool offered by Google. After all, do you know the purpose of this service?

What is Google Analytics

 Google Analytics displays visitation statistics for your site. Thus, it is possible to understand how your audience behaves, and with this information, optimize marketing campaigns and the use of Google Ads.

So, for all this to happen, when installing a code on the website pages, the tool collects information from users and turns it into reports. Therefore, monitoring and mastering Google Analytics is essential for the growth of your website.

It is very important to understand the audience and, for this, Google Analytics shows exactly where your business is succeeding and where it needs to improve, being an important ally in your strategy digital marketing industry.

How to set up Google Analytics

Now that you know what Google Analytics is, it's time to learn how to configure the tool on your website.

Generally, platforms that offer hosting for websites already have a basic indicator demonstration service. However, for those who want to analyze more clinically about their audience, these platforms fall short.

As previously mentioned, Google Analytics is essential to fulfill this gap. The tool presents the complete solution to this problem. Therefore, it is essential that you install it as soon as your blog or website is online.

Installation step by step 

Step 1: Create an account 

The first step in setting up Google Analytics is to create an account. For this, it is recommended to create a specific email, not for personal use, for better management. 

Step 2: Tracking code 

With your account active, it's time to install Google Analytics on your website. At this stage, it is necessary to create a property and obtain the installation code of the website. 

Therefore, go to the Google Analytics page and login with the email and password created. Then, add a name for your account and fill in the property fields: Website Name and Website URL.

Then choose the industry category in which your company operates and click on the view tracking ID button. Once you agree to the terms, you will receive the gtag.js. tracking codes. 

google analytics

Step 3: Install the code

There are some options for installing the code, but let's consider only two at this point:

Manual installation

Manual installation requires minimal knowledge of HTML or a professional in the field to assist you. Do it carefully if you put your hands in the dough yourself.

To do this, you must locate the section of your website. Once found, you must use the code you received at the end of the 2 step and paste right after the on all the pages you want to monitor.

Save your file and you're done! Your code is installed.

Installation on WordPress sites

Our second installation option is for those who use WordPress as the engine of their website.

For that, just use the plugin Google Analytics. It is simple and fulfills its promise: to install the tool code on your website.

Now: How to use Google Analytics?

After installing the tool on your website, the next step is to know how to use Google Analytics. As the tool offers a broad approach to measurements, it is important to set it up correctly.

Therefore, the tip is to personalize it so that it offers everything your business needs. Here are some tips:

Integrate Google Analytics with the Google Webmaster (Search Console) tool

It is essential that this integration is done in order to obtain detailed information about the behavior and search routine of users. Therefore, it is possible to analyze in the Google Analytics tool what is the number of impressions and even clicks per landing pages and keywords of your website within the search engine. 

This tool is the Google Search Console. When registering your site in the tool, you will need to do a property verification, which can be any of the ones I will list below:

  • Upload an HTML file in your site root folder;
  • An HTML tag inserted in the or header of your website;
  • Making a change to the DNS record, adding a TXT record;
  • Checking with the Google Analytics code, if already entered.

Once verified, you can use the tool to improve your indexing on Google, understand and optimize the site for search engines (SEO), adding Sitemaps, tracking your backlinks, among other features that enrich the insights to improve your marketing strategies.

If you have any further questions, you can click here and read an entire article about the Google Search Console.

google analytics

Count all conversions

This is a basic requirement for anyone who wants to know if the site is actually generating trades. With this, some examples of conversions that need to be measured are: contacts, downloads of available materials, simulators, generated leads, etc.

Every website needs to define its conversion concepts well, so that the measurement is effective in the site's strategic planning.

Understand your audience

More than focusing on increasing the number of hits on the site, try to understand what are the habits of your audience when visiting your site and what are the paths used by them. Which way did they find your page: social networks, Google searches, ads? What was the most accessed content? What is his attitude after accessing such content?

From this series of observations it is possible to understand what the visitors' needs are and what should be delivered to these users. Therefore, an essential feature of Google Analytics to comply with this step is the page analysis that describes a kind of “click map” of the visitors on the pages of the website.

Another important tool of Google Analytics to act in this sense is the generator of personalized URL's or Tag's, which allow you to track even more the results generated by your actions and how they affect the user experience.

Set up your sales funnel

Google Analytics has fundamental support to track users ’navigation, find out the bounce rate and find out if they’re experiencing any usability issues. 

This is the sales funnel, which allows you to follow the path that the public takes within your website. When set up correctly and aligned with Google Analytics goals, through the funnel, the tool shows important reports to identify these abandonments.

It is possible to track each part of the process and know at which stage the user decides to leave the site without reaching his goal, be it filling out a form, making a purchase or requesting information.

so, did you like it?!?

Did you like the tips for working with Google Analytics? Our team loves to analyze data, we study a lot about and some even have Advanced Google Analytics. So, if you want to further optimize your marketing strategy, you can count on the support of a digital marketing agency; To do this, contact us right now to define and analyze the best metrics for your website. Click here, make your registration!

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Talitha Adde (9)

Marketing Analyst at AboutGrow.

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