google search console

What is Google Search Console and how to use it to optimize your website?

In the last text of our blog you learned how to read and optimize all the data on your site with Google Analytics. Today we are going to deepen the knowledge acquired, explaining to you, in a simple way, what is the Google Search Console, which in addition to being a free tool, can help you ensure that your page is found and indexed correctly in search engines. So let's go?

What is Google Search Console and how does it work?

O Google Search Console is ideal for you who seek more information on accesses, searches and SEO of your website. It brings together tools and reports that help the administrator find problems on the page and fix them quickly so that the right people can find him in the top positions of Google's search engines.

google search console

In general, this tool suggests the following improvements:

  • Improve the loading speed of your website, by identifying which images should be compressed and which pages are overloaded with heavy files;
  • Make metrics available to monitor the performance of your website traffic on Google searches and on mobile devices;
  • Make decisions when creating strategies to improve backlinks and adjust HTML code;
  • Suggest changes in the SEO strategy, checking the indexing and ranking status of the pages;
  • ·Boosting internal links.

So, in practice, when using Search Console, you can:

  • Find out which content is most attractive;
  • Avoid interruptions, loading and server errors, malicious intrusions;
  • Maximize the efficiency of other tools, such as: Google Analytics, Google Trends and Google AdWords;
  • Metrics analysis to monitor the performance of your website traffic on Google searches and on mobile devices;
  • Accurate and individual reports.

Furthermore, the Search Console it also informs you if there are problems with the indexing of the page by Google, besides indicating if there is a need to improve tags and how the traffic is, in general.

How to configure on your site?

Now that we’ve clarified the concept of Google Search Console, let’s get started. To enjoy the benefits of the tool, it is necessary to configure it on your website. Therefore, follow the step by step below:

1 step

Sign in with your Gmail account, open the drop-down menu and select + Add property.

2 step

Choose between Domain e URL prefix and enter your website address in the desired option, following the installation instructions.

google search console

3 step

Follow the property's confirmation guidelines. If you have chosen the option Domain in the previous step, you will need to make a change to the site's DNS. If you chose URL prefix, we recommend selecting the option HTML tag for easier and faster verification.

4 step

After performing the above procedure on your website, return to Search Console and press the button Check.

5 step

Finished! Everything is working.

How to use Google Search Console?

Now, after setting it up on your website, let's go to the most important point in this text: how to use Google Search Console? Below, we explain some of the main features of this complete tool:

Overview

It is possible to check the report of the performance of your site, being able to choose a personalized period of time for analysis (predetermined date or specific date), and filters such as: web, image or video.

In addition to making comparisons between filters, both the type of search and dates.

google search console

Performance

Here, Search Console delivers complete data such as clickthrough rate, CTR and total impressions. Therefore, these metrics are important to direct your marketing strategy.

google search console

In this tab, it is also possible to evaluate other resources, such as: find out where people get to your site (or keywords), the indexed pages that are most shown in searches, countries where your site is popular, performances on devices mobile and research aspects.

This is where you will extract all the reports with important metrics, which we explain a little later.

Index

In the “Index” column you have access to two items, as seen in the following image: coverage and sitemaps.

In coverage, errors will be displayed for pages on your site indexed by Google, the ones that have been removed and blocked.

google search console

In the sitemaps, we find the sitemap - the favorite item of search engines. In summary, the Sitemap is a file that clarifies to Google or another search engine, for example, the structure of a website, as well as its updates and the main pages to be indexed.

google search console

A simple way to create a SiteMap is with the Yoast SEO. So, in this sense, when you enable the XML sitemap function in Yoast, it automatically generates a sitemap and updates when a new comment is added, notifying search engines when you add new content.

Improvements

In the column below we have items that correspond to improvements. It is possible to evaluate, for example, the website's performance on mobile devices and check if everything is working as it should.

google search console

Link

Now, finally, pay attention to this important tip: links! In Google Search Console you have access to your external links and internal links.

search console

Os External Links are those that are outside your site, but that lead to a specific page of your property / domain. The internal links, are those that are within your site.

In this tab, it is also possible to generate reports of these links, which indicate links with duplicate content, as well as recent links indicated for your site. You will find the following information in this report:

  • Linking domains - sites that link to yours;
  • Linked pages from other sites;
  • Pages served from your site in search engine searches;
  • Link texts that lead to your website;
  • External links from specific websites that point to your page;
  • Sites with external links to your site.

How can Google Search Console help to optimize your site?

Google Search Console uses a number of techniques and reports to help optimize pages. The goal is to generate more visits, engagement and conversions.

In the tool's "Performance" tab, you see four important metrics for you to consider monthly and help optimize your page. Keep an eye on them:

  • impressions: Number of times your website URL or pages appeared on Google search engines. Therefore, it is important to see how much your content is being considered in Google's selection for users' searches;
  • Clicks: Number of clicks your site gained when it became relevant in search results on Google. Then, you can reveal how much people are interested in the titles of the content of your publications;
  • CTR: is a relationship between the two previous metrics. So, with it, you know the percentage of impressions that generate a click;
  • Position: is the average ranking of your website's URLs in search results.

Finally, it is worth mentioning that like any Google tool, it is always important to explore and understand its services to constantly improve your digital marketing strategy.

So, if you want to become relevant in search and make your website an important sales tool, you can count on the support of a digital marketing agency. Make contact now! Click here and talk to one of our experts.

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Talitha Adde (9)

Marketing Analyst at AboutGrow.

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