Lead capture: Know the best techniques!

For your company, business or brand to sell more and more, several issues are involved, such as a good marketing strategy, effective service and techniques for attracting new customers. 

In today's article, you will see some techniques that will be useful to help you get more customers. 


A very efficient technique to capture leads is to invest in free e-books on subjects that have something to do with your business. For example, you have a store that sells natural products, you can make an e-book with healthy recipes available for free download. For the person to download, they will have to fill out a form with their email, that is, it is a beneficial exchange for both sides. 

Know your customer 

It is not possible to attract new customers if you do not know what they want, what they want, what they are looking for again. Try to study consumer behavior and from there mount strategies and that it meets the needs of the same. 

Also, see how your main competitors communicate with the public and what strategies (s) they usually use. But be careful: I didn't copy the strategy, create new solutions that are strong to compete in the market. 

Dig into content marketing 

Consumers in today's world are increasingly looking for information online, what people are saying about the brand they are interested in, how the brand positions itself on social media, etc. Therefore, investing in content marketing - and quality - is essential to attract new customers and retain them. 

Offer free consultations

Content Marketing helps you to have more authority in your work area. In this sense, another potentially interesting technique for lead generation is consulting. free of charge.

Considered relatively advanced offers in the sales funnel, consultancies bring the possibility for your potential client to know how your company can help you in solving problems in a more real way.

Various forms of service 

In times when it is possible to find an answer to almost everything with just a click, it is natural that consumers demand an almost immediate response from brands. This means that your website should feature different service channels such as chatbots, social networks, sac (email and phone), whatsapp and whatever else is possible. This gives a lot of confidence to anyone who is thinking about consuming your product and has any questions or problems. Therefore, do not close your eyes to these issues and invest in a good service team to monitor these channels. 

If you need help putting these techniques into practice, contact one of our experts. 

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Gustavo Venancio (43)

Founder of About Grow and Group AGX.

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