What is SEO?

Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

To understand what SEO really means, let's look at the factors:

  • Traffic quality. You can attract all the visitors in the world, but if they are coming to your site because Google says you sell Apple devices when, in fact, you are a farmer who sells apples, this is not quality traffic. Instead, you must attract visitors who are truly interested in the products you offer.
  • Amount of traffic. Once you have the right people clicking on the results pages, the more traffic the better.
  • Organic results. Ads make up a significant part of many search engines. Organic traffic is any traffic that you don't need to pay for.

How SEO works

A search engine is a website that you visit to type (or speak) a question. Whether it's Google, Yahoo, Bing, or whatever other search engine you're using, they'll list numerous links to web pages that can potentially answer your question.

That's true. But have you ever stopped to consider what is behind these magic link lists?

Here's how it works: Google (or whatever search engine you're using) has a crawler that comes out and gathers information about all the content they can find on the Internet. Crawlers bring all of these results to the search engine to build an index. This index is then fed through an algorithm that tries to combine all of this data with your query.

And optimization?

The letter “O” of SEO, that is, optimization, is where the people who write all this content. Putting it on your website helps search engines “like” your subject, and then show it to users looking for it.

Optimization can take many forms. It is important to ensure that title tags and meta descriptions are informative. Length is also important, in addition to the presence of internal links to the most relevant pages on your site.

A About Grow breathes and exudes SEO in everything you do, our goal is for your company to create a “serious relationship” with Google and never leave the first page of it.


Here at the agency we use the No rush and we recommend it. If you want to know, because we are their partners, you can click on this link and use the tool for free for 7 days.


Our SEO expertise

We have a lot of SEO cases here at About Grow. Several of them are right here, for example:

  • ads management
  • inbound marketing agency rj
  • growth hacking rj agency

We are in first place in all these keywords mentioned above thanks to our knowledge and use of Sem Rush to manage our entire SEO strategy and that of our customers.

In addition, we have several certifications that the company SemRush Academy available so that we can go even deeper into the topic. One of them (which I think is the main one) is SEMrush Certification for Digital Agency.

semrush for digital agencies certification

In addition, I write some articles on the blog of the main SEO and SEM tool in the world. See my profile, enjoy and read the articles there.



I think it was very clear that we are authority when it comes to SEO. If you still have any questions, have suggestions or need in our services on your website, please click here and contact us.

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Gustavo Venancio (43)

Founder of About Grow and Group AGX.

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